YouTube Stars Pay Big Money to Secret Advisors for Viral Success

Ever wondered how YouTube stars like MrBeast get millions of views on every video? They're getting help from a new type of business advisor called "YouTube consultants."

These consultants study what makes videos go viral (spread quickly to millions of people). One top consultant, Paddy Galloway, discovered that wildlife YouTuber Forrest Galante was losing viewers whenever he showed turtles in his videos. By removing turtles, Galante kept more people watching - and earned more money.

YouTube is now bigger than Netflix: • YouTube has 12.7% of all streaming viewers in the US • Netflix has only 8.4% • About 10,000 US YouTube channels have over 1 million subscribers • YouTube has paid creators over $100 billion since 2021

These consultants help YouTubers understand the platform's algorithm (the computer system that decides which videos to recommend). When creators follow their advice, they see huge results - Galloway claims his clients get 350% more views after working with him for a year.

As YouTube becomes more like traditional TV with longer, higher-quality videos, creators are investing more money in production. They need these consultants to make sure their investment pays off. With 67 million people now calling themselves content creators, this consulting business is booming.

The bottom line: Just like businesses hire financial advisors, successful YouTubers are now hiring video strategy advisors to help them earn millions from their channels.

This is an AI-generated summary. Read the original article at: https://www.cnbc.com/2026/05/10/youtube-advisors-mrbeast-top-creators-platform-viewership.html