Two-thirds of TRUMP token holders are deep in the red as the coin crashed 96% from its peak, while Trump himself pocketed over $1.4 billion.
Image source: CoinDesk
Buying a Trump-branded cryptocurrency has been a painful bet for most people. New data shows that everyday investors who bought the TRUMP token are collectively down $3.81 billion — while U.S. President Donald Trump himself earned more than $1.4 billion from his crypto ventures.
The TRUMP token is a memecoin (a type of cryptocurrency created mostly for hype and fun, with little real-world use). It launched in January 2025, briefly soared, and has since collapsed.
Here are the key numbers from analytics firm Nansen:
A second Trump-linked token called WLFI is also struggling, with 85% of its secondary-market wallets "underwater" (meaning they're worth less than what people paid).
The losses got worse as the whole crypto market slumped. Bitcoin (the world's largest cryptocurrency) has fallen roughly 50% from its October record above $126,000, and 2026 has been a rough year for the sector overall.
Bottom line: These tokens created huge profits for a lucky few early insiders, but the vast majority of buyers who arrived later are now sitting on major losses — a stark reminder of how risky memecoins can be.
This is an AI-generated summary. Read the original article at: https://www.coindesk.com/business/2026/07/04/trump-s-crypto-token-buyers-are-down-usd3-8-billion-blockchain-data-shows