Strive Hits 30,000 Bitcoin Milestone With Fresh Buy

A company called Strive is loading up on bitcoin, and it just passed a big milestone.

Strive is a Nasdaq-listed company (meaning its shares trade on the Nasdaq, a major U.S. stock exchange). It just bought another 3,311 bitcoin last week, pushing its total past the 30,000 mark.

Here are the key numbers:

• Strive now owns 32,773 bitcoin, worth about $2.7 billion at current prices
• It is the fifth-largest publicly traded bitcoin company in the world
• Bigger holders include Strategy, Twenty One, Metaplanet, and MARA
• Strive's stock (ticker: ASST) is up nearly 60% this year

Strive is what's known as a bitcoin treasury company — a business whose main strategy is to buy and hold large amounts of bitcoin. The idea is that if bitcoin's price rises, the company's stock can rise even faster, giving investors amplified returns (bigger gains than simply owning bitcoin directly).

What makes Strive different is how it buys. Many other treasury companies borrow money (take on debt) to purchase bitcoin. That's risky, because if bitcoin's price falls, they may be forced to sell. Strive's CEO Matt Cole says the company is debt-free, with no loans backed by its bitcoin. This has helped it avoid the trouble that hit rivals this year — when bitcoin's price dropped, several debt-heavy treasury companies saw their stocks crash and had to sell coins.

Strive, based in Dallas, Texas, became an official bitcoin treasury last year. In January 2026, it made history by acquiring another bitcoin treasury company, Semler Scientific, in an all-stock deal (paying with shares instead of cash). The company was founded by Vivek Ramaswamy, a tech entrepreneur and former Ohio political candidate.

Bottom line: While many bitcoin-buying companies struggled this year, Strive's debt-free approach has kept it growing and its stock climbing.

This is an AI-generated summary. Read the original article at: https://bitcoinmagazine.com/news/strive-buys-more-bitcoin-to-hit-30000-btc