Strategy Sells Bitcoin for First Time Since 2022 to Support New Products

Strategy, the company famous for buying and holding Bitcoin, just sold some for the first time in years — and founder Michael Saylor says it's all part of their new business plan.

The company sold 32 Bitcoin in June 2026, surprising many investors who follow Saylor's famous "never sell your Bitcoin" advice. But in a recent interview, Saylor explained why this sale was necessary.

What's Really Happening: • Strategy is creating new financial products called "digital credit" (loans backed by Bitcoin) • These products pay investors regular income (dividends) of up to 8% yearly • To make these products work, the company must be willing to sell Bitcoin when needed • Think of it like using your house as collateral for a loan — you need to be able to sell it if necessary

Saylor explained it simply: "If the company won't sell the Bitcoin, then the credit won't have value." In other words, investors won't trust these new products unless they know the Bitcoin backing them can actually be sold to pay them back.

The company is betting big on this new business model. Saylor calls digital credit a "trillion-dollar opportunity" that could change how people earn money from their savings. Traditional bank accounts might pay 2% interest, but these Bitcoin-backed products could pay 3-4 times more.

The bottom line: Strategy isn't abandoning Bitcoin — they're using it in new ways to create income-generating products for investors. Sometimes that means selling small amounts to keep these products running smoothly.

This is an AI-generated summary. Read the original article at: https://cointelegraph.com/news/saylor-strategys-bitcoin-sale-defend-digital-credit-products?utm_source=rss_feed&utm_medium=rss&utm_campaign=rss_partner_inbound