SoFi Buys AI Startup Composer to Bring Wall Street Tools to Everyone

SoFi, a popular financial services company, just made a big move to bring advanced trading tools to everyday people. On June 23, 2026, it announced it had bought Composer, an AI startup (a young tech company using artificial intelligence) that helps regular people build and run smart investing strategies.

Until now, these powerful tools were mostly used by big Wall Street firms and hedge funds (large investment companies that manage money for wealthy clients). SoFi wants to change that.

The big idea: if you can describe an investment plan in plain English, the AI can build it for you. No coding or special tech skills needed.

"AI is already a foundational part of investing, and much like how mobile became a foundational part of banking, it will completely transform the industry," said SoFi CEO Anthony Noto.

After buying Composer, SoFi customers will be able to:

• Build and test their own trading strategies using simple language
• Access thousands of strategies created by other users
• Automate trades (let the system buy and sell for them) from one app

SoFi did not reveal how much it paid for Composer.

The company is growing fast. In the first three months of 2026, SoFi reported:

• 14.7 million members — a 35% jump and a new record
• $1.1 billion in adjusted revenue — up 41% and also a record

Why does this matter? Since the pandemic trading boom (when millions of new people started investing), brokerages (companies that let you buy and sell stocks) have been fighting hard to stand out. Most now offer commission-free trading (buying and selling stocks without paying fees), so they need fresh features to win customers.

SoFi isn't alone. Rival Robinhood recently said it would let users deploy AI agents (software that trades on your behalf) too.

The bottom line: SoFi is betting that AI will become a normal part of investing — and it wants regular people, not just Wall Street pros, to benefit.

This is an AI-generated summary. Read the original article at: https://www.investing.com/news/stock-market-news/sofi-deepens-aipowered-trading-ambitions-with-composer-deal-4755442