Polymarket Launches Big U.S. Comeback After 4-Year Ban

Polymarket, a popular online betting website, is trying to win back American users after being banned in the U.S. for four years.

Polymarket is a "prediction market" (a website where people bet real money on the outcome of future events, like sports games, elections, or news stories). If you guess correctly, you win money. The company was banned from operating in the U.S. after running into trouble with regulators (government officials who make sure companies follow the rules).

Now, Polymarket is making a major comeback. According to the Associated Press, the company is launching a huge marketing campaign to convince American users, lawmakers, and regulators that it can be trusted again.

Here are the key facts:

• Polymarket started its U.S. return by buying a company called QCEX about a year ago.
• In December, it launched a mobile app that lets people bet on sports events using real money.
• The app is supervised by the CFTC (Commodity Futures Trading Commission — a U.S. government agency that oversees certain types of trading and betting markets).
• The company is now teaming up with social media influencers to create viral videos on TikTok and other platforms.
• It has signed partnership deals with major sports teams, Major League Baseball, and news outlets like CNBC and CNN.

Polymarket's presence online is growing fast. Its account on X (formerly Twitter) now has 1.7 million followers and posts several times a day about current events. That's much bigger than its rival platform Kalshi, which has about 431,400 followers and has operated legally under CFTC supervision since 2020.

Dan Lee, who leads Polymarket's U.S. operations, said the company's success outside the U.S. often "masks" the progress being made at home to gain broader acceptance.

In short: Polymarket is spending big on marketing and partnerships to prove it has cleaned up its act and can safely operate in the U.S. again — but it still faces stiff competition and lingering questions about its troubled past.

This is an AI-generated summary. Read the original article at: https://www.coindesk.com/markets/2026/07/08/polymarket-bets-on-u-s-marketing-blitz-to-win-back-trust-after-4-year-ban-report