Netflix has always created its own shows, but that might change. The streaming giant could start buying other companies.
Netflix might be changing its strategy in a big way. For years, the streaming service has been known for making its own shows and movies rather than buying other companies.
Netflix has traditionally been a "builder not a buyer." This means they preferred to create their own content (like Stranger Things or The Crown) instead of purchasing other companies that already make shows or movies. This approach helped them control costs and maintain their unique brand.
However, the streaming world is getting more competitive. Companies like Disney+, HBO Max, and Apple TV+ are all fighting for viewers. Some experts think Netflix might need to start buying other companies to stay ahead. This could mean:
• Purchasing smaller streaming services • Buying production companies that make shows • Acquiring technology companies to improve their platform
Why would Netflix change now? The company's growth has slowed down compared to previous years. Buying other companies (called mergers and acquisitions, or M&A) could help Netflix:
• Get new content quickly • Enter new markets faster • Eliminate competition
This potential shift represents a major change in Netflix's philosophy. While nothing is confirmed yet, investors are watching closely to see if Netflix will abandon its "builder" approach and become a "buyer" like many other tech giants.
This is an AI-generated summary. Read the original article at: https://www.cnbc.com/2026/04/17/netflix-mergers-m-a-strategy.html