Fox will display betting odds on news events across its networks, but sports predictions remain uncertain.
Image source: The Block
Fox News viewers will soon see something new on their screens: real-time betting odds on major news events.
The media giant has partnered with Kalshi, a platform where people can bet money on whether certain events will happen (called a prediction market). This means Fox News, Fox Business, and Fox Weather will show what bettors think about upcoming elections, economic data, and weather events.
What's a prediction market? It's like a stock market, but instead of buying shares in companies, people bet on whether specific events will happen. For example: • Will inflation rise next month? • Who will win the next election? • Will it rain tomorrow?
The prices in these markets show what percentage chance people think something has of happening.
Fox Sports is notably absent from this deal. Kalshi said sports betting data might be added "maybe in the future." This is because Kalshi faces legal battles in several states over sports betting, with major leagues like the NFL opposing these types of bets.
Kalshi isn't Fox's only option - the company already provides similar data to CNN and CNBC. The platform recently raised over $1 billion from investors, valuing the company at $22 billion.
This partnership shows how prediction markets are becoming mainstream tools for understanding public opinion on everything from politics to weather patterns.
This is an AI-generated summary. Read the original article at: https://www.theblock.co/post/396543/fox-integrate-kalshi-data-news-broadcasts-sports-maybe-future?utm_source=rss&utm_medium=rss