Monterey Car Week auctions may set a $500M record as millennials and Gen Z bid up modern supercars, replacing older collectors.
A single week of car auctions could bring in a record half-billion dollars — and a new generation of wealthy buyers is driving the boom.
Every year, Monterey Car Week in California hosts glamorous auctions (public sales where cars go to the highest bidder). This year, the total sales are expected to reach $470 million to $500 million, according to Hagerty, a classic car insurance and auction company. That would beat the all-time record of $471 million set in 2022.
But something big is changing. For decades, older buyers (baby boomers) paid top dollar for cars from the 1950s and 1960s. Now, younger buyers — millennials and Gen Z — are taking over, and they want the supercars they dreamed about as kids in the 1980s, '90s, and 2000s.
Here are the key numbers:
One brand still rules them all: Ferrari. Nine of the ten most expensive cars sold at auction this year have been Ferraris.
The bottom line: The classic car market is booming, but a generational shift is reshaping what's valuable — and creating both huge gains and possible bubbles. As the old classics cool off, modern supercars are racing ahead.
This is an AI-generated summary. Read the original article at: https://www.cnbc.com/2026/08/13/monterey-car-week-auctions-sales-estimates.html